Cambridge-based Redux bought by Google

Posted January 12, 2018

A spokesperson for Google refused to comment on the price of the acquisition or any further details. The startup is developing technology, and it will be able to turn certain surfaces into speakers.

Hopefully, it won't be too long until Google integrates this technology into their system, because we'll be able to have even thinner devices with bigger batteries. But in the recent years, Google and other Alphabet subsidiaries have started focussing quite a lot on hardware products including Pixel smartphones, which seems like a good place to use the tech. Google might also use the acquisition to improve its future handsets' haptic feedback.

Redux shares were transferred to Google on December 13, according to United Kingdom regulatory filings, though Crunchbase said the deal took place back in August. The sound quality is said to be "decent".

"Redux has developed breakthrough technology which transforms the user experience by bringing surfaces to life with Sound and Touch", it said in an "about us" section of the company. It raised $5 million in March 2017 year from investors, and while the search giant hasn't offered a statement regarding the purchase, it isn't hard to guess at what Google might have in mind.

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So far, Redux has only been able to use its technologies inside PCs and some auto infotainment systems - but that could be about to change.

Though Redux's website has been shut down, you can check out a web archive of the site where the company explains its technology and mentions that it has 177 total patents, with 115 of them granted.

Alphabet has a range of potential uses for the technology. At the CES consumer electronics conference in Las Vegas this week, Google is heavily promoting its voice-controlled speakers that compete with Amazon.com Inc.'s Echo device.

United Kingdom tech startup Redux has been acquired by technology giant Google.