Amazon sold 'tens of millions' of Alexa-enabled devices during the holidays

Posted December 27, 2017

Interestingly, customers purchased twice as many Fire TV sticks than last year's holiday season, underscoring the growing interest in streaming content (and perhaps cutting the cord). Prime membership continued to grow - "in fact, in one week alone, more than four million people started Prime free trials or began paid memberships, to benefit from free two-day, one-day or same-day shipping, in addition to ultra-fast one and two hour delivery with Prime Now".

Prime members shopped more than 100,000 Lightning Deals on Amazon.com with Prime Early Access. The holiday season was also a boon for Amazon's Prime membership program.

This was Amazon's biggest holiday season to date, "with customers all around the world shopping at record levels", the company said in a press release. Exact numbers haven't been given, but Amazon does say that the Echo Dot and Fire TV Stick were the best-selling products from any manufacturer in any category across all of Amazon.

Between Thanksgiving and Christmas, Amazon Air carried enough packages to equal over a billion Echo Dots.

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Meanwhile a source informed the tech website Engadget that the bone of contention had actually been Amazon's implementation of its own hacked version of Youtube instead of working with Google to build versions of its app for FireTV.

The most requested song from Alexa during the holidays was "Jingle Bells". The most popular item viewed with AR view throughout this holiday season was a black chair with ottoman.

The East Coast was more in the holiday spirit this season, asking Alexa to play holiday music 2.5x as many times as the West Coast. This holiday season, Amazon sales are expected to account for more than half of all online shopping sales - a sign that the e-tailer remains a top choice among consumers. Every second that passed saw more than 1,400 electronic products ordered on mobile devices.