Knoxville, Tennessee middle schooler Keaton Jones said that he was being bullied so much that he would rather leave school early and skip lunch than face his tormentors.
In the upsetting clip, Keaton struggles to speak as he sobs sitting in the passenger seat of his mum's auto. When asked what they do to him, he tells his mother they "put milk on me and put ham down my clothes, throw bread on me". Keaton adds. "People that are different don't need to be criticized about it".
For the record, Keaton asked to do this AFTER he had he me pick him up AGAIN because he was afraid to go to lunch.More news: Manhattan DA says gun law passed in Congress endangers public safety
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Even with all the attention, Keaton's mom said there's still a lot of work to be done. My kids are by no stretch ideal, & at home, he's as all boy as they come, but by all accounts he's good at school. UFC boss Dana White shared the message, too.
The Tennessee Titans stepped up, too.
Members of the Tennessee football team are working to organize a meeting at his school to stop the bullying and raise Keaton's spirits. "You have nothing to be ashamed up", one commenter said. Keaton was sitting in the vehicle with his mom because he was afraid to go to lunch, and described how the other kids were bullying him.
Keaton began his video by asking why people bully other kids, but ended with a message to other kids who have been bullied, to give them some hope.
Now that the mother and son's conversation has gone viral, plenty of people have offered their support for Keaton - including Captain America himself.