YouTube Unveils Its Own Stories-Like Feature With 'Reels', Revamps Community

Posted December 01, 2017

The video sharing platform has also added a new feature that allows YouTube users to view Community posts by a particular content creator in their Home feed even if they have not subscribed to that creator. Youtube's new feature is expected to roll out soon for a beta test to a handful of YouTube creators.

Facebook took Snapchat's prime feature, and marketed it in the most successful way possible.

The new feature is YouTube Reels which is a replica of Snapchat Stories feature but with some changes and more dynamic approach.

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But the move underscores YouTube's continued attempt to become more social and community-oriented.

It is important to note that YouTube's Reels will be different than traditional Stories.

The company told the technology news portal that Reels aims to let YouTubers express themselves and engage with fans without having to post a full video. YouTube is also introducing the ability to add filters, music, text, and "YouTube-y" stickers to the snippets. Unlike Snapchat Stories, Reels posts don't automatically expire after 24 hours. Creators will be able to make short videos with duration extending up to 30 seconds. Community features, which are now available to channels with more than 10,000 subscribers, let creators share pictures, text, GIFs, polls and other content with their audiences. We learned that you want the flexibility to create multiple Reels and have them not expire, so we'll give you those options. "Reels" come few days after the arrival of the "pinch-to-zoom" feature in YouTube. Reels will appear in a dedicated tab on the YouTube channel. It will permanently live in a tab separate from a creator's main list of videos.Furthermore, users can have several Reels with no expiry date. We've also optimized our notifications so that your fans are eligible to receive them, but they won't necessarily get a new notification for every new Community post.