Taylor Swift Smashes First Day Record For YouTube Music Video Views

Posted August 30, 2017

Swift's new song is taken from her forthcoming album, Reputation, her first LP in an achingly long three years, which is both hotly anticipated and due out November 10th.

According to publicly-available data, Look What You Made Me Do was streamed 5.43 million times on Saturday - a drop of 2.48 million. Just as Taylor and her marketing team planned it, all other info surrounding the new record remains scarce at this time.

So what makes "Look What You Made Me Do" so special?

Taylor Swift has nabbed yet another record, this time for racking up the most views on YouTube in 24 hours for her "Look What You Made Me Do" Music Video, as reported by Variety. After 24 hours, the video racked in over 43.2 million viewers, smashing Psy's record of 36 million for his "Gentleman" video.

The music video starts with Swift crawling out of a grave and declaring her old self dead, portraying a hard-edged artist with nothing left to lose. Taylor addressed the backlash in a 2016 Vogue interview, calling the accusations "hurtful" and adding, "When we're all friends in fifteen years and raising our kids together, maybe somebody will look back and go, 'That was kind of ridiculous what we said about Taylor and her friends'".

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"Look What You Made Me Do" director Joseph Kahn shared a status update thanking fans for supporting the video and announced the final number for video views.

"You learn a lot from the people you work with", he said.

The pop star released her first new song in nearly three years, dropping the highly anticipated single Look What You Made Me Do and reigniting feuds in the process.

YouTube, Spotify. All the records are tumbling to Taylor Swift's comeback. In 24 hours, the single was streamed 8 million times on the site, squashing Ed Sheeran's previous 1 million streams for "Shape of You".

Dressed in outfits she has previously worn, they are then lined up in front of an aeroplane with the word of Swift's new album Reputation written across it.