Taylor Swift ends social media mystery, announces new album 'Reputation'

Posted August 24, 2017

As HBO comedian Bill Maher might say, we don't know it for a fact, we just know Taylor Swift is poised to set some sort of Instagram record for the just-posted cover of her new album, "Reputation".

But now, after teasing us with snakes all week on social media, the singer shocked us all by announcing a brand new album.

Timeless.com was registered to Taylor Swift, leading many to believe that "Timeless" will be the name of her first single, or will at least figure into the album in some other way. Crucially, and savvily, the release date is after the cutoff for 2018 Grammy consideration, extending its lifespan into the following year like Swift albums before it. Swift also confirmed that she would release an as-yet-untitled first single on Thursday evening.

But while she hasn't released music lately, that doesn't mean that Swift has been out of the public eye.

But that's not all - Swifties will get a taste of her new music later this week! Not a bad strategy for a woman known to bury references in her liner notes.

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This might be the best news we hear all day.

Take, for example, the album cover for the record, which depicts Swift in grayscale, clad in a distressed sweatshirt against a backdrop of manufactured newspaper headlines.

In the aftermath of the announcement, fans and commenters haven't ceased speculating about what the new album might bring.

With 2012's "Red" and 2014's "1989", she made a dramatic shift away from country music.

Taylor Swift is an American singer-songwriter who is one of the most popular contemporary female recording artists.