Samsung is creating a smart speaker after all

Posted August 24, 2017

Although Samsung's officials previously said the company has no immediate plans to launch a smart speaker, Sammy's president of the mobile division, DJ Koh confirmed such a device will be announced soon.

The announcement comes at a time when Samsung plans to launch the Galaxy Note 8 in NY later today. That timeline isn't specific, but at least it's something. While Bixby suffered a delayed rollout and only formally launched earlier this summer, the assistant is slated to roll out globally soon.

Confirmation of a smart speaker by Samsung follows months of speculation on the matter, beginning in May when Samsung filed a design patent with the USA government for an audio device with a visual display.

This news follows just over a month after multiple rumors claimed Samsung was working on a smart speaker powered by Samsung's digital assistant, Bixby, under the codename 'Vega'.

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Ultimately, Samsung would want to make Bixby a ideal digital assistant so that it can compete on level with Amazon's Alexa and Google Assistant, besides SIRI.

Users with Samsung Galaxy S8 or S8 Plus phones can activate the AI by holding the dedicated Bixby buttons on their devices or simply saying, "Hi, Bixby". It will be interesting to see how consumers react to Samsung's iteration of smart speakers.

"Samsung now does not view artificial intelligence speakers as marketable, as the global market is already dominated by unbeatable Amazon and the Korean market is too small to make profits", an anonymous source told The Korea Herald. So why not a smart speaker?

With smart home tech and the Internet of Things, users can perform tasks like controlling lights or their home TVs. However, this is the first time when Samsung has outrightly confirmed the existence of such device and also confirmed its arrival. It's available on the Galaxy S8 smartphone. Upcoming products include models from Microsoft and Harman Kardon that feature its Cortana virtual assistant and the Siri-powered Apple HomePod.