YouTube Announces New Virtual Reality Video Format Called VR180

Posted June 24, 2017

Keep watching and your eyes will go square.

She also revealed that users typically spend more than one hour per day streaming videos on mobile devices.

Among them: "the new minimum" for success on YouTube is now 2-3 videos per week, and that the "sweet spot for video length" is 7-16 minutes.

Wojcicki said that YouTube's foray into original programming is paying dividends.

She said the platform has also seen a fourfold increase in live-streaming over the a year ago. Naturally, YouTube is using the event to make a number of big announcements. Eligible creators can also apply to rent a VR180-enabled camera from one of its YouTube Spaces. The feature will be available in Latin America and expand throughout the US soon. After initially being launched across five cities in the U.S., YouTube now plans to widen access to Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Orlando-Daytona Beach-Melbourne and Charlotte will all soon get YouTube TV.

Among generational groups, YouTube TV is resonating the most with millennials compared to any other generational demo, Wojcicki noted.

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The idea is based around the fact that full 360-degree video is expensive and complex to produce and an observation from Google that most people viewing VR only explore the areas directly in front of their eyes.

The new VR180 format will work in Cardboard, Daydream, and PSVR to begin with, appearing as a normal flat video on other devices and inside browsers.

"We want to make VR more accessible and more affordable for viewers and creators".

Google believes that VR180 will make it easier to create virtual reality content. Called VR180, the point-and-shoot video cameras create stereoscopic 180 video that can be uploaded or livestreamed to YouTube, and viewed on VR headsets.

While YouTube's investment in VR has been fun to watch, 360-degree videos aren't the flawless catch-all for every kind of content - especially considering a majority of VR watchers look at just the first 90 degrees anyway.